VITACOST.COM is a division of Kroger.  

We're more than just a website - we’re a way of life!

At, we believe in health for all, no matter who or where you are. That’s at the heart of our commitment to provide the very best natural, organic and eco-friendly products at the very best prices, with the best service to boot.

We are ecommerce fulfillment center that services customers all over the world.